The Concept Lab – Privacy Policy

Last updated: 25 November 2025

The Concept Lab (“we”, “our”, “us”) is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

This Privacy Policy explains what personal data we collect, how we use it, and how we safeguard your information.

  • We collect personal data when you submit enquiry forms, register for classes, communicate with us, or interact with our website. This may include:

    • Parent/guardian and student names

    • Contact details (email, phone number)

    • School level, subjects of interest, and academic-related information

    • Payment details (for enrolled students)

    • Photos, videos, or audio recordings taken during lessons or centre activities

    • Website usage data (cookies, analytics)

    Providing personal data is voluntary, but withholding required information may affect our ability to provide services.

  • We collect data through:

    • Online forms and website submissions

    • Phone calls, messages, WhatsApp, emails, and any of our social media platforms.

    • In-person interactions with staff

    • CCTV systems, class recordings, or event photography

    • Cookies and website analytics tools

  • We may use your personal data for the following purposes:

    Service Delivery

    • Managing class registration, scheduling, attendance, and communications

    • Providing learning materials or administrative updates

    • Processing payments and receipts

    Operations & Quality

    • Improving programmes, services, or customer experience

    • Staff training and quality assurance

    • Data analysis and internal reporting

    Marketing (With Consent)

    • Sending information about programmes, promotions, or events

    • Using photos/videos taken during lessons for marketing or social media (only with prior consent)

    Legal & Compliance

    • Responding to lawful requests from government authorities

    • Ensuring safety, security, and regulatory compliance

    We do not sell or rent personal data to third parties.

  • We may disclose personal data to:

    • Service providers supporting our operations (e.g., IT vendors, payment processors)

    • Staff and teachers within The Concept Lab

    • Government or regulatory authorities when legally required

    All third parties are required to protect your data.

  • Some data may be stored or processed by third-party service providers outside Singapore.
    We take reasonable measures to ensure your data remains protected regardless of location.

  • We retain personal data only as long as necessary for operational, legal, and business purposes.
    Data that is no longer needed will be securely deleted or anonymized.

  • You may request to:

    • Access your personal data

    • Correct inaccurate information

    • Withdraw consent for future use

    Submit requests via the contact information below.
    Please note that withdrawing consent may affect our ability to provide certain services.

  • Our website uses cookies to:

    • Improve site functionality

    • Analyse visitor traffic and usage patterns

    • Enhance user experience

    You may disable cookies via your browser settings, though some features may not work properly.

  • We may update this Privacy Policy from time to time.
    The latest version will always be available on our website.

  • For enquiries or requests regarding your personal data, please contact:

    The Concept Lab
    Blk 163 Ang Mo Kio Avenue 4, #01-472, Singapore 560163

    Email: hello@conceptlablearning.com